ManaMD
Data & methodology

Where the numbers come from.

Every number in ManaMD traces to a named, authoritative source or to your own CRM. This page describes the sources, the update cadence, and the assumptions in our models, because you should be able to defend any figure you quote from the app.

Sources

CMS Medicare claims

Provider-level procedure volumes and payments from the Medicare Physician & Other Practitioners datasets, plus hospital outpatient and inpatient files. Two data years power the trend views. CMS suppresses rows under 11 beneficiaries; the app inherits and notes that suppression.

CMS Open Payments

Industry payment relationships reported under the Sunshine Act: which manufacturers paid which physicians, in what categories, and how much. ManaMD aggregates by manufacturer and year for the two most recent program years.

NPPES registry

The national provider registry supplies office phone numbers, practice addresses, and registration dates. Registration dates let ManaMD tell a genuinely new provider from one who is merely new to a dataset.

CMS Care Compare

Hospital overall star ratings and ownership type, joined to the volume data by CMS certification number.

openFDA

Device recall (enforcement) records and 510(k) clearance decisions, queried per manufacturer. These power the battlecard intelligence and recall alerts.

ClinicalTrials.gov

Recruiting studies with device-relevant interventions and sites in your territory, grouped by device line.

Models and their assumptions

Whitespace

Whitespace for an account is the modeled device opportunity minus your recorded sales there. The device opportunity is modeled as a share of Medicare procedure payments for the relevant codes. It is an estimate, and the app labels it as one. Its purpose is ranking: the accounts at the top of the list have more procedure volume you are not participating in than the ones at the bottom.

The Medicare lens

Claims-level data covers fee-for-service Medicare. That is a large, consistent sample of procedure activity, but it is not the whole market: Medicare Advantage and commercial volumes are not in the claims files. ManaMD calibrates for this with county-level enrollment data. In a typical metro territory, fee-for-service represents roughly half of Medicare enrollment, and the app states the multiplier for your specific counties rather than a national average.

Update cadence

CMS publishes claims data annually and enrollment monthly; Open Payments updates annually with corrections; openFDA and ClinicalTrials.gov update continuously. ManaMD refreshes each source on its own schedule, and every screen shows the data year it reflects.

What your CRM adds

Industry data shows the market. Your CRM shows your share of it. When your CRM is connected, the two are joined, which is what makes the whitespace math specific to your company rather than generic.

Questions about the data?

Ask them in the demo. The methodology holds up better under questioning than a slide does.

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